12 January 2017

Media Contacts:
Krachel Greenwood
Media Relations Director
(414) 302-4300 x. 2235
(414) 587-1630 cell

FOR IMMEDIATE RELEASE

A Christmas Miracle; The Salvation Army Surpasses Red Kettle Campaign Goal

Wauwatosa, WI (January 12, 2017) The generous kindness of the people in Milwaukee County shined brightly this holiday season as the community came together to help The Salvation Army exceed its Red Kettle Campaign goal.

On November 4, 2016, The Salvation Army of Milwaukee County set out to raise $4 million during the campaign, which supports both Christmas assistance and year-round basic needs, emergency services, family and senior programming. As of January 4, the organization has raised $4,200,000.

“We are extremely humbled by the generosity of our neighbors,” said Major Steven Merritt, Divisional Commander for The Salvation Army. “With this show of support we will continue to serve struggling men, women and children through more than 80 programs and services operated by The Salvation Army."

Though red kettles are the most visible piece of The Salvation Army’s Red Kettle Campaign, there are various initiatives that helped meet the goal. These include:

  • 1,280 individuals who provided 30,000 hours of bell ringing, raising more than $640,000 through the red kettles
  • Another 40 volunteers spent 560 hours counting, by hand, every single quarter, dime, nickel and penny that was donated at all our red kettles
  • Community donors contributing more than $1.1 million through mail appeals
  • Over $2.4 million in additional donations through counter kettles, internet donations, major gifts and stock donations

“The Salvation Army is honored to receive these donations and the trust of the community that goes with them,” said Major Merritt. “All monies raised allow us to provide life-changing services right here in Milwaukee County, not only during Christmas but all year-round."

In 2015 The Salvation Army provided 46,694 nights of lodging, 232,658 meals, 11,663 individuals served through our two area food pantries and 8,969 individuals received emergency assistance.

"While we are excited to reach our Red Kettle Campaign goal, our work continues. Like our year-round programming, fundraising is a year-round effort,” said Major Merritt.

Those who would like to make a donation to The Salvation Army can do so online at www.samilwaukee.org or through check sent in person to The Salvation Army, 11315 W. Watertown Plank Road, Wauwatosa, WI 53226.

                                                                                                  ###

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. The Salvation Army tracks the level of need across the country with the Human Needs Index (Human NeedsIndex.org). Locally, 88 cents of every dollar raised is used to support programs and services in Milwaukee County.